2028 Senate Campaign Simulation

Data Projections for Campaign Strategy Planning

Note on Projections: All 2028 projections are based on aggressive but realistic extrapolations of 2020-2025 trends. These are simulation scenarios designed to help campaign strategists prepare for plausible future conditions.

1A. Social Media Platform Usage - All Americans

Percentage of all Americans using each social media platform. Shows historical data (2021-2025) and projected usage for 2028.
Note: "Badger" is a fictional new platform launched in 2026 that captures significant market share by 2028.

1B. Social Media Platform Usage - Ages 18-29

Percentage of Americans ages 18-29 using each social media platform. Shows historical data (2021-2025) and projected usage for 2028.
Note: "Badger" is a fictional new platform launched in 2026, showing particularly strong adoption among younger users (35% by 2028).

2. How Americans Consume News

Primary sources Americans use to get news. Data shows the historic shift from television to social media and digital platforms.

3. Trust in Major Institutions

Percentage of Americans who trust government, media, and tech companies "a great deal" or "a fair amount." Shows declining trust trends.

4. Skepticism About AI-Generated Video Content

American attitudes toward AI-generated and deepfake video content, including concerns about authenticity and ability to distinguish real from fake.

5. AI Tool Usage Among Americans

Percentage of Americans who have used AI tools like ChatGPT. Shows overall population and age 18-29 breakdown, plus workplace usage trends.

6. AI for News and Information Consumption

How Americans are using AI to consume and process news and information, including summarization, chatbots, and research.

2028 Senate Campaign Simulation

Data Sources